THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS PRACTICE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
In order to put the contemporary practice and relevance of PR in proper perspective, it is important to provide a brief overview of its heritage as a profession. The historical account brings into sharp relief the fact that PR has long moved beyond being a mere appendage of the corporate governance structure and has become, increasingly, the fulcrum around which organisational image building and public goodwill revolves. Lattimore, Baskin, Heiman and Toth (2004) trace the rudimentary beginnings of PR to the persuasive skills of ancient Greek rhetoricians and to ancient Egypt, where achievements were shown through picture stories on monuments and during festival parades.
Related Project Materials
THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
ABSTRACT
This project titled the effects and consequences of social media on music artists, music consumption and its im...
INTERNAL AUDITING AS AN INSTRUMENT FOR EFFECTIVE MANAGEMENT AND ACCOUNTABILITY OF FINANCIAL RESOURCES IN THE PUBLIC SECTOR
ABSTRACT
This study was carried out to Internal auditing as an instrument for effective m...
AN ASSESSMENT OF INFORMATION TECHNOLOGY (IT) AND ITS APPLICATION AT PRE-CONTRACT STAGE OF BUILDING PROJECTS
Background Of Study
Every step in the building process involves...
THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT
ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers&rs...
THE INFLUENCE OF BIG DATA ON BUSINESS ANALYTICS
Abstract: THE INFLUENCE OF BIG DATA ON BUSINESS ANALYTICS
This study investigates the influence o...
ASSESSMENT OF HIGHWAY ROAD TRAFFIC CRASHES IN KADUNA STATE, NIGERIA
ABSTRACT
Highway Road Traffic Crashes (HRTC) is a global phenomenon that affect all strata of human life, which have become a reoccurring...
THE ROLE OF CUSTOMER JOURNEY MAPPING IN UNDERSTANDING CUSTOMER NEEDS
THE ROLE OF CUSTOMER JOURNEY MAPPING IN UNDERSTANDING CUSTOMER NEEDS
This research investigated the role of customer journey mapping in u...
BOARD ATTRIBUTES, OWNERSHIP STRUCTURE AND REPORTING QUALITY IN A POST-IFRS REGIME: A DIFFERENCE-INDIFFERENCE REGRESSION TECHNIQUE
ABSTRACT
The study examined board attributes, ownership structure and reporting quality in a post-IFRS regime. The difficulties to contro...
EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA
Background Of The Study
The introduction of the internet has revolutionized the way we interact with pe...
HUMAN RESORUCE MANAGEMENT IN THE HOTEL AND CATERING INDUSTRY
ABSTRACT
The topic of the study is Human Resource Management in Hotel and Catering industry (A case study of Royal Palace Hotel Enugu). T...
