THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS PRACTICE
- Project Research
- 1-5 Chapters
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
In order to put the contemporary practice and relevance of PR in proper perspective, it is important to provide a brief overview of its heritage as a profession. The historical account brings into sharp relief the fact that PR has long moved beyond being a mere appendage of the corporate governance structure and has become, increasingly, the fulcrum around which organisational image building and public goodwill revolves. Lattimore, Baskin, Heiman and Toth (2004) trace the rudimentary beginnings of PR to the persuasive skills of ancient Greek rhetoricians and to ancient Egypt, where achievements were shown through picture stories on monuments and during festival parades.
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